Revolutionizing Retail: The BFC Super Experience Center

Immersive Showroom Design by Gustaf Kan Wins Silver A' Design Award

The BFC Super Experience Center, designed by Gustaf Kan and team, is an architectural marvel that redefines the concept of a showroom. Inspired by the digital urban life of the modern era, the design team has created an atrium-style theater space characterized by its majestic open spaces and connectivity galleries. The space is designed to offer a fully immersive experience, employing digital technologies to create a magical, theatrical ambiance.

What sets the BFC Super Experience Center apart is its innovative approach to retail. The space is designed to reflect the corporate vision of "Exploring Forte: a way of seeing the world". It functions not only as a real estate sale house but also as a revolutionary retail space that emphasizes visitor experience and immersion through curation, content-oriented design, and digital media. The contents relate to dream lifestyle, bringing versatility and diversity to the space and turning it into a lifestyle vending machine.

The design of the BFC Super Experience Center is a testament to the power of modern design techniques. Surfaces are constructed by means of folding, fragmentation, multiple angles, real LED screens, and numerous materials such as glass, mirrors, mirror finish metal plates, and 50% transparency mirrors. The use of metal mesh and glass creates boundaries for different spaces, while the LED screens add a dynamic element to the design.

The project, which started in April 2018 in Wuhan city, China, and opened in August 2020, is a result of meticulous planning and research. The design team paid attention to the business behavior in modern life and used the "5 C" perspectives as a starting point for planning. The curatorial theme, based on the company's global resources, aims to create greater economic values for the business ventures of Wuhan BFC by presenting their corporate visions.

Despite the challenges faced during the project, including professional deepening, effective management, communication, and coordination, the design team managed to create a high-end quality technical benchmark. The design was awarded Silver in A' Interior Space, Retail and Exhibition Design Award in 2021, a testament to its innovative and professionally remarkable design.

In conclusion, the BFC Super Experience Center is a perfect example of how innovative design and technology can revolutionize the retail space. It is a testament to the vision and creativity of Gustaf Kan and his team, and a shining example of the future of retail design.